Privacy Policy

 

BFL Marketplace

A division of BotshaClean Footwear and Laundry Services (Pty) Ltd

 

Effective Date: September 2026
Last Updated: September 2026

 

BFL Marketplace, a division of BotshaClean Footwear and Laundry Services (Pty) Ltd (“BFL Marketplace”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.

 

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit or use our website, contact us, place an order, make a payment, request assistance, or otherwise interact with BFL Marketplace.

 

We process personal information in accordance with applicable South African laws, including the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable legislation.

 

1. RESPONSIBLE PARTY

 

For purposes of POPIA, the responsible party for the processing of personal information described in this Privacy Policy is:

 

BotshaClean Footwear and Laundry Services (Pty) Ltd
Trading/Website Name: BFL Marketplace
Country: South Africa

 

Where applicable, third-party service providers may process personal information on our behalf as operators or independent service providers.

 

2. PERSONAL INFORMATION WE MAY COLLECT

 

Depending on how you use our website and services, we may collect personal information including:

 

• Name and surname

• Contact number

• Email address

• Delivery address

• Billing address, where applicable

• Order and transaction information

• Products purchased or requested

• Payment-related information necessary to process transactions

• Information provided when you contact us

• Information relating to returns, refunds, cancellations or customer-service enquiries

• Website usage information

• IP address, browser type, device information and similar technical information, where applicable

• Cookie and similar technology information, where applicable

 

We aim to collect only personal information that is adequate, relevant and reasonably necessary for the purposes for which it is collected.

 

3. HOW WE COLLECT PERSONAL INFORMATION

 

We may collect personal information:

 

• Directly from you when you place an order or submit information through our website;

• When you contact us by email, telephone, WhatsApp or other communication channels;

• When you request information, assistance, a return, refund or cancellation;

• Automatically through website technologies such as cookies, where applicable; and

• From service providers involved in processing or fulfilling your transaction, where permitted by law.

 

Where we collect personal information directly from you, we will take reasonable steps to inform you about the information being collected, the purpose for which it is collected and other information required by applicable law.

 

4. PURPOSES FOR WHICH WE USE PERSONAL INFORMATION

 

We may process your personal information for purposes including:

 

• Processing and fulfilling orders;
• Confirming and communicating with you about your orders;
• Arranging delivery or collection;
• Processing payments;
• Responding to enquiries and customer-service requests;
• Processing cancellations, returns, refunds and exchanges;
• Providing information about products and services you have requested;
• Maintaining business and transaction records;
• Improving our website, products and services;
• Detecting, preventing and addressing fraud, abuse and security risks;
• Protecting our rights and legitimate business interests;
• Complying with applicable legal, tax, accounting and regulatory requirements; and
• Sending marketing communications where permitted by law and, where required, with your consent.

 

We will not use your personal information for purposes that are incompatible with the purpose for which it was originally collected unless permitted by applicable law or otherwise authorised.

 

5. LAWFUL PROCESSING OF PERSONAL INFORMATION

 

We will process personal information only where there is a lawful basis for doing so.

 

Depending on the circumstances, processing may be necessary to:

 

• Perform or take steps towards performing a contract with you, such as fulfilling an order;

• Comply with a legal obligation;

• Protect legitimate business interests, where permitted by law;

• Prevent fraud or protect the security of our systems and services;

• Respond to your requests or enquiries; or

• Obtain your consent where consent is required.

 

Where consent is relied upon, you may withdraw your consent, subject to applicable legal or contractual limitations.

 

Providing certain personal information may be necessary for us to process and fulfil an order. If you do not provide information that is reasonably required for a particular purpose, we may not be able to provide the relevant product or service or complete the requested transaction.

 

6. SHARING OF PERSONAL INFORMATION

 

We do not sell or rent customers' personal information.

 

Where reasonably necessary, we may share relevant personal information with trusted third parties that assist us with operating our business, including:

 

• Payment service providers;

• Delivery and courier companies;

• Website hosting and technology service providers;

• Customer-support or communication service providers;

• Professional advisers, auditors or legal advisers where necessary;

• Government, regulatory or law-enforcement authorities where required or permitted by law; and

• Other service providers where disclosure is necessary to provide the requested service or fulfil an order.

 

Where third parties process personal information on our behalf, we will take reasonable steps to ensure that appropriate confidentiality and security measures are in place and that such processing complies with applicable law.

 

7. PAYMENT INFORMATION

 

Payments may be processed through third-party payment providers.

 

Where a third-party payment provider processes your payment, that provider may collect and process payment information in accordance with its own terms and privacy policy.

 

BFL Marketplace does not intend to store complete payment-card information unless this is necessary and lawfully handled through appropriate security measures.

 

We recommend that customers review the privacy and security information provided by the relevant payment service provider before completing a transaction.

 

8. THIRD-PARTY SERVICE PROVIDERS AND OPERATORS

 

We may use third-party service providers to operate parts of our website and business.

 

These providers may include website hosting providers, payment providers, delivery companies, communication providers, analytics providers and other technology or business-service providers.

 

Where a service provider processes personal information on our behalf, we will take reasonable steps to ensure that the information is treated confidentially and protected against unauthorised access, use, disclosure or loss.

 

9. INTERNATIONAL OR CROSS-BORDER TRANSFERS

 

Some third-party service providers used by BFL Marketplace may process or store information outside South Africa.

 

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the transfer is permitted under applicable South African law and that appropriate safeguards are in place.

 

10. INFORMATION SECURITY

 

We take reasonable technical and organisational measures to protect personal information against:

 

• Loss;

• Damage;

• Unauthorised access;

• Unlawful processing;

• Unauthorised disclosure;

• Unauthorised alteration; and

• Destruction.

 

Access to personal information will be limited to persons and service providers who reasonably require the information for legitimate business purposes.

 

However, no electronic transmission or storage system can be guaranteed to be completely secure. You acknowledge that internet-based communications carry inherent security risks.

 

Where a security compromise occurs that requires notification under applicable law, we will take the appropriate steps required by POPIA.

 

11. RETENTION OF PERSONAL INFORMATION

 

We will retain personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law.

 

We may retain certain information for purposes including:

 

• Completing transactions;
• Customer-service records;
• Accounting and tax requirements;
• Legal and regulatory obligations;
• Resolving disputes;
• Preventing fraud; and
• Protecting our legal rights and legitimate business interests.

 

When personal information is no longer required and there is no lawful reason to retain it, we will take reasonable steps to securely delete, destroy or de-identify it.

 

12. COOKIES AND WEBSITE TECHNOLOGIES

 

Our website may use cookies and similar technologies to:

 

• Enable website functionality;
• Remember preferences;
• Improve website performance;
• Understand how visitors use our website; and
• Support security and website administration.

 

Third-party services integrated into our website may also use cookies or similar technologies.

 

You may manage or disable cookies through your web browser. However, disabling certain cookies may affect the functionality of parts of the website.

 

13. DIRECT MARKETING

 

We may send information about products, services, promotions or other marketing communications where permitted by applicable law.

 

Where POPIA requires consent for electronic direct marketing, we will obtain the required consent.

 

Where the law permits direct marketing to an existing customer without prior consent, we will comply with the applicable requirements, including providing an appropriate opportunity to opt out.

 

You may request that we stop sending direct marketing communications to you. We will process valid unsubscribe or opt-out requests in accordance with applicable law.

 

14. YOUR RIGHTS UNDER POPIA

 

Subject to applicable legal limitations, you may have the right to:

 

• Request confirmation as to whether we hold your personal information;
• Request access to personal information we hold about you;
• Request correction of inaccurate or incomplete personal information;
• Request deletion of personal information where the law permits;
• Object to certain processing of your personal information;
• Withdraw consent where processing is based on consent;
• Request information about how your personal information is being processed;
• Object to direct marketing; and
• Lodge a complaint regarding the processing of your personal information.

 

We may need to verify your identity before processing certain requests.

 

Requests should be made using the contact details provided in this Privacy Policy.

 

15. CHILDREN'S PERSONAL INFORMATION

 

Our website is intended for general consumers and is not specifically directed at children.

 

We do not knowingly collect personal information from children in circumstances where such processing is prohibited by POPIA.

 

Where the processing of a child's personal information requires the consent of a competent person or other lawful basis, we will take reasonable steps to comply with the applicable legal requirements.

 

16. AUTOMATED DECISION-MAKING

 

BFL Marketplace does not intend to make decisions that have legal or similarly significant effects on customers solely through automated processing without appropriate safeguards.

 

If this changes, we will take appropriate steps to comply with applicable POPIA requirements.

 

17. ACCURACY OF PERSONAL INFORMATION

 

We take reasonably practicable steps to ensure that personal information we process is accurate, complete and not misleading, having regard to the purpose for which it is processed.

 

You should notify us if your personal information changes or if you believe that information we hold about you is inaccurate or incomplete.

 

18. COMPLAINTS AND THE INFORMATION REGULATOR

 

If you have a concern about how we process your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.

 

You also have the right to lodge a complaint with the Information Regulator of South Africa where you believe that your personal information has been processed in a manner that does not comply with applicable law.

 

Information Regulator (South Africa)
Website: https://inforegulator.org.za/
Email: enquiries@inforegulator.org.za
Telephone: 010 023 5200

 

19. PRIVACY CONTACT / INFORMATION OFFICER

 

For privacy-related questions, requests or complaints, please contact:

 

BotshaClean Footwear and Laundry Services (Pty) Ltd
BFL Marketplace
South Africa

 

Information Officer / Privacy Contact: Nelisiwe
Telephone/WhatsApp: 076 602 3060
Email: admin@bflmarketplace.co.za

 

Please use the subject line “POPIA Privacy Request” where possible.

 

20. CHANGES TO THIS PRIVACY POLICY

 

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or applicable laws.

 

The latest version will be published on the BFL Marketplace website together with the applicable effective or updated date.

 

21. ACCEPTANCE

 

By using the BFL Marketplace website, you acknowledge that you have had an opportunity to read this Privacy Policy and understand how your personal information may be processed as described above.

 

 

Where applicable law requires your consent for a particular processing activity, we will obtain that consent in the manner required by law.

 

BFL Marketplace
A division of BotshaClean Footwear and Laundry Services (Pty) Ltd

 

Effective Date: September 2026
Last Updated: September 2026